Ever wondered what is it about Coca Cola that people just know you want it even if you just say coke? Or how the terms “Xerox” and “photocopy” have now come to mean the same thing? Well, it certainly involved strategic branding and was not expected to work magic overnight. There are various factors which were at play which made these brands what they are perceived to be today. Read on to know more on 5 underlying factors which were common to companies to get themselves noticed.